KICKSTARTER · FACEBOOK & META ADS
Kickstarter advertising, from prelaunch to live campaign.
Gadget Labs (GadgetLabs) works with product teams preparing Kickstarter and Indiegogo campaigns. Discuss Facebook and Meta advertising, campaign creative and launch coordination with our Shenzhen-based team.
What we can work on
The proposal defines the work included, delivery schedule and responsibilities. Use this overview to discuss your campaign needs.
Prelaunch planning
Review the product, target market, messaging and landing-page requirements. Define what the prelaunch test should measure before committing a larger budget.
Audience and creative testing
Discuss target audiences, test structure and creative variations for Facebook and Instagram. Agree the test budget and evaluation criteria before launch.
Campaign creative
Coordinate product messaging, video and visual assets for the agreed placements. Confirm asset quantities, formats and usage rights in the proposal.
Live-campaign advertising
Discuss campaign setup, ad management and creative updates around the launch schedule. Confirm who owns the ad account, approves changes and provides performance data.
Reporting and review
Agree reporting frequency and metrics for each campaign stage. Separate platform-reported attribution from Kickstarter totals and other channel results.
Measure each stage separately
During prelaunch
Review spend, visits, leads and cost per lead against the agreed test. A lead is not a pledge. Deposits, if used by the project, should be reported separately.
During the live campaign
Review spend and the available pledge, revenue and attribution data. Confirm the attribution source and reporting window before comparing results.
Before comparing returns
Distinguish gross pledged amounts, ad-attributed amounts and net receipts. State how refunds, cancellations, fees and other marketing costs are treated.
Explore our public work
The linked project pages are in Chinese. They provide campaign context, not an independently verified promise of ad performance.
CardputerZero campaign article
Read the public project story. Total campaign pledges should not be treated as revenue generated solely by Facebook advertising.
Campaign portfolio
Explore products featured on our website. Ask us to clarify our role in the cases most relevant to your campaign.
Video portfolio
View product and campaign video examples, then discuss the creative scope your campaign needs.
Scope first. Then a proposal.
Send your campaign brief
Include the product, prototype status, target market, selling price, campaign stage, launch date and available budget.
Confirm responsibilities
Agree the work, access arrangements, approval process, reporting and deliverables before execution.
Separate the costs
Request a proposal that distinguishes agency work, ad spend, content production and any third-party charges. There is no universal package price on this page.
Your questions, answered.
Can you guarantee funding or ROAS?
No. Previous campaigns do not guarantee future funding or advertising returns. Product demand, pricing, creative, budget and delivery readiness affect results.
Can we discuss ads without a full-service engagement?
Yes. Send your advertising requirements and existing team responsibilities. We will discuss whether the requested scope can be supported.
Is media spend included in the agency fee?
Do not assume it is included. The proposal should state agency fees, media spend, production costs and third-party charges separately.
Does this page describe a Kickstarter-owned advertising service?
No. This page describes services provided by Gadget Labs. Kickstarter, Facebook, Instagram and Meta are the relevant platform names.
LET’S TALK
Tell us what you’re launching.
Share your product, launch stage, target market, planned date and budget range. We will discuss scope and prepare a project-specific proposal.